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What Is A White Paper Video?
A short video (typically under 5 minutes) that uses very basic visuals and well-crafted narration to boil down the main points of your white paper.

​​​​​​​A Video White Paper presents the key insights so that even if the viewer doesn’t have time to get into every detail, they get the most critical learnings.
3 STYLES TO CHOOSE FROM
We offer three different options when it comes to the visual style for your white paper video. While things like colors, fonts, and tone would be made to match your branding, the video would fit into one of the three genres below.
Hands On
Filmed on a small set, this style blends hand drawn elements on white paper (get it?) with things like time-lapse sketching, sticky notes, and more to bring your message to life in a fun way.
Quick Draw
A lot of people call these “white board animations.” The technique is similar.
​​​​​​​We record the artist drawing the images, then adjust the timing to match the pace of the voice-over.
Simple Motion
Using simple text and shape designs we add basic animation at strategic points in the video to enhance engagement.
They Are An Essential Business Tool

​​Video White Papers can help shore up the biggest weakness of your thought leadership strategy: people being too busy to read in-depth research. Not only do Video White Papers make your message visual, they also quickly deliver your insights to people who only have enough time to skim.

White Paper Video Guide
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What Can White Paper Videos Do For Your Business?
Video Helps Your Audience to Know, Like & Trust You On A Whole New Level
Value:
Your audience is smart, they aren’t just going to believe that your solution works. They want proof, it has to show more than how it works, what it does, or whom it helps. When they have that experience of your value, they move from interest to desire.
Time On Page:
Studies have found that landing pages with a high quality animated video have an 80% increase in time spent by visitors.​​​​​​​ The longer they’re there, the more they learn. The more they learn, the likelier they are to buy.
Multipule Channels:
High quality animated videos are versatile assets. They’re a great headline for a landing page. They improve email open rates. They’re easy to send out on social channels. They spruce up a sales pitch. They’re perfect for trade shows. They can announce a launch.
Contact A Video Strategist
Get The Most From Your Video, When You Work With The Experts In Animated Video Production.
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